KM Fitness Case Study
Compelling copy that resonated powerfully with Kieran’s target audience
Kieran is a health & fitness coach who works with guys through his Be A Better Man programme.
He teaches them how to be leaders in their own lives – they can unlock peak performance across all aspects: physically, mentally and emotionally!
Kieran’s programme is more than fitness and health, it’s a whole approach to healthy living. And this needed to shine throughout his website messaging.
Health and Fitness
Kieran didn’t want to be viewed as just another fitness coach. He wanted the values of his holistic coaching approach to shine through on his website, showing potential clients he offered more than a “lose weight and build muscle” programme.
From fitness to finances, muscle gain to relationships, Kieran wanted a website that highlighted every aspect of his programme.
Voice of customer interviews and a detailed copy brief helped me write copy that speaks directly to the wants and needs and Kieran’s ideal clients. By researching Kieran’s social media, podcasts and videos the voice and tone of the copy perfectly reflects Kieran’s personality.
For UX, empathy mapping and user journey planning ensure users are directed seamlessly through the website, while working with Kieran’s website designer led to a user-centric design.
“Absolutely incredible work by Debbie.”
Honestly, I have worked with some great copywriters in the past but Debbie’s professional standards and end results are a different level. From day one, her communication, speed of work and overall creative solutions led to an end product (my website) feeling effortless. No stone was left unturned.
As a former English teacher myself and someone who has learned to write copy, I know different levels when I see them.
I would recommend her to any business owner who wants to start or scale their business. I couldn’t be happier with the service I received, and I look forward to working closely again with Debbie in the future.
Kieran McMahon, KM Fitness
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