Siân Griffith Case Study
Adult swimming coach with a difference.
Discover how Siân revolutionizes swimming with her innovative mind-body approach!
Go beyond traditional coaching techniques as Siân masterfully integrates mindfulness, breathing, and gliding into her aquatic teachings.
Dive into a transformative experience with Siân’s uniquely crafted website that truly captures the essence of this holistic swimming journey.
(Siân had a friend design her website using an IONOS template.)
Industry
Adult Swimming Coach
Services
Copy Brief
Full Website Copy
Competitor Research
VoC Anaylsis
Brief
Siân is a swimming coach with a difference. Instead of focusing purely on stroke, Siân helps her students be more mindful in water.
She has a mind-and-body approach to swimming, focusing on breathing and gliding over traditional coaching techniques.
Siân wanted a website to reflect this unique style of coaching.
Outcome
We started with an in-depth copy brief, getting to the heart of Siân’s coaching style, ideal students and tone of voice. I spoke with several of Sian’s coaching clients, and an analysis of their responses helped me get to the heart of Sian’s brand values and teaching style.
Siân already has a strong social media presence. Through well-structured empathy and user journey mapping, potential students are guided through the website to find the information they need before booking a lesson.
We met on several Zoom calls to team edit the copy and move the project forward. Team editing ensures you have a focused input into your website copy.
The result? A website that reflects Siân and her swimming coaching perfectly.
“Debs is intuitive, patient, and fun.”
I want to thank Debs for creating the copy for my website. She is able to look at things from a different perspective, which enhances the message of the copy.
I never thought a website would really represent me and my coaching. Debs really got the essence of me. I smile when I read the copy, it really represents what I think and do.
Thank you very much Debs for all your hard work, the website is more than I expected.
Need a website that perfectly represents you and your business? Contact me today and let’s get cracking.
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